I help brands find their voice and give customers a reason to stick around.
For more than 10 years I've handled the marketing and the customer side of real estate, agency, nonprofit, and tech companies. The campaigns, the content, the relationships, all of it.
Marketing that actually connects, and keeps people coming back.
I run the whole marketing picture and stay close to the customer the entire way, from the first ad they see to the day they refer a friend.
Brand & rebrands
I've led rebrands from the ground up and kept everything looking and sounding like one company, from listings and websites to emails and client materials.
Customer experience & CRM
I manage the CRM, the follow-ups, and the email that keeps people engaged. That kind of work pushed engagement up 26% and brought in more repeat business and referrals.
Revenue & growth
I build campaigns around real business goals: more leads, more product adoption, and growth you can actually point to.
Content, video & YouTube
I produce video, social, and YouTube content and tune it for search, and I lean on AI tools to get more done without cutting corners.
Turning marketing and good customer relationships into loyalty you can measure.
The thing I care most about is what happens after the campaign, whether people actually stick around. I don't just run the ads, I stay with the customer through the whole thing. That's how I grew engagement 26% across platforms while also leading a full rebrand.
It's the same way I worked at CoStar, where I helped more than 3,000 property owners and agents get more out of their tools and lifted their listing performance and retention by about 15%.
Brands I've helped build.
Ten years of marketing for some of Richmond's best-known real estate names, and a few beyond it. Rebrands, social, content, and the campaigns that brought in customers.
A track record of building and delivering.
- Lead marketing strategy and execution across two real estate divisions, supporting 20+ agents and associates.
- Direct full-scale rebrand initiatives, ensuring consistent brand architecture across listings, digital platforms, communications, and client materials.
- Co-manage CRM strategy, lead nurturing, and lifecycle email to drive pipeline growth, retention, and referrals, increasing customer engagement 26% across platforms.
- Produce and optimize video, social, and YouTube content using SEO best practices and AI-assisted workflows (Claude, ChatGPT, Perplexity).
- Run Meta advertising and automation across Facebook and Instagram to expand reach, generate leads, and nurture prospects.
- Own budget and vendor management, negotiating and coordinating agency and vendor partnerships to maximize marketing ROI.
- Plan and manage events and field marketing, from listing and client events to community and brand activations.
- Serve as strategic partner to ownership and leadership, aligning marketing with business objectives and revenue goals.
- Build scalable onboarding and training programs for agents and staff on brand standards and marketing systems.
- Created, curated, and managed property and marketing content across Homes.com and Apartments.com, ensuring accuracy, completeness, and brand consistency at scale.
- Researched and verified listing data, market details, and community information to keep content current and trustworthy for millions of home and apartment seekers.
- Recruited and managed freelance marketers and contributors, setting content quality, style, and functionality standards.
- Optimized content for search (SEO) and user engagement, improving discoverability and time-on-site across both marketplaces.
- Led customer marketing that increased tool adoption and utilization across Homes.com & Apartments.com.
- Advised 3,000+ property owners and agents on listing best practices, lifting performance and retention ~15%.
- Consistently exceeded performance goals month over month, contributing directly to revenue growth.
- Led full-cycle marketing and sales initiatives for luxury, residential, multifamily, and new-home communities across multiple states.
- Managed sales teams and executed integrated campaigns increasing traffic, leads, and home sales 20%.
- Directed website development and execution, building and maintaining community and brand sites, listing pages, and digital content.
- Owned vendor management, sourcing, negotiating, and directing photographers, printers, agencies, and media partners.
- Planned and ran event marketing: community launches, grand openings, model-home events, and on-site promotions from concept through execution.
- Managed marketing budgets, print and digital advertising, signage, and brand consistency across every community and channel.
- Produced collateral, email campaigns, and social content to drive qualified traffic and support the sales pipeline.
The stack I lead with.
From analytics and CRM to design, video, and AI-assisted production.
Need a marketing and customer experience manager who gets things done?
I'd love to hear what your team is working on and where you're headed. Drop me a line and I'll get back to you fast.